Professor Gabriele Suder is please to announce a new textbook, “Doing Business in Asia” (Sage Publ.), co-authored with Professor Terence Tsai, China Europe International Business School (CEIBS), China and Associate Professor Sumati Varma, University of Delhi, India.
You might already be using “Doing Business in Europe” (Sage Publ.) in one of its three editions for your teaching and enjoying its structure and hands-on, learner-centric approach? For this latest book on Asia, she has teamed up with Sumati and Terence, well known at AIB as longstanding members, to write this comprehensive solution for Asia-focused business teaching and learning. The book, forthcoming in a few weeks’ time, offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. And of course it has a comprehensive range of online resources!
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, taking COVID-19 as well as current political superpower tensions into account, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia’s leaders of the future.